- A Whole New Mind: Why Right-Brainers Will Rule the Future by Daniel H. Pink
- Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers by Geoffrey Moore
- Also a favourite of Guy Kawasaki
- Debt: The First 5000 Years by David Graeber
- Do the Work: Overcome Resistance and Get Out of Your Own Way by Steven Pressfield
- Finite and Infinite Games by James P. Carse
- Here Comes Everybody: The Power of Organizing Without Organizations by Clay Shirky
- Just Kids by Patti Smith
- Secrets of Closing the Sale by Zig Ziglar
- See You at the Top by Zig Ziglar
- The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future by Chris Guillebeau
- Also a favourite of Tony Hsieh
- The Art of Possibility: Practices in Leadership, Relationship and Passion by Rosamund Stone Zander and Benjamin Zander
- The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right by Debbie Weil
- The Magic of Thinking Big by David J. Schwartz
- The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz
- Also a favourite of Guy Kawasaki
- The Pursuit of Wow!: Every Person’s Guide to Topsy-Turvy Times by Tom Peters
- The Tom Peters Seminar by Tom Peters
- The War of Art: Break Through the Blocks and Win Your Inner Creative Battles by Steven Pressfield
- Too Big to Know by David Weinberger
- Your Marketing Sucks by Mark Stevens
- Zag: The Number One Strategy of High-Performance Brands by Marty Neumeier