My Bookshelf

Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. How you work through the book is up to you, the result will be the same: an authentic, compelling, and highly distinctive brand that will attract and engage customers and fans.

If you’re planning to spruce-up your website to make it a more enjoyable experience for your visitors, this book by Steve Krug is a great place to start.

How to build a product or service into a world-class brand.
This book documents the 22 key principles of branding starting with “expansion” and “contraction” followed by “publicity” and “advertising.”

This book sets out a method for building a business that becomes a valuable asset. It focuses you on transforming your organisation into something scalable, digital, fun and capable of making an impact. It’s time to, stand out, scale up and build a business that has a life of its own.

Most Entrepreneurs struggle with inconsistent income, low productivity, and don’t have enough time in a day to get everything they want done. Peter shows you the fastest and most effective ways to maximize your income, get bigger things done in less time, and helps you create your ideal lifestyle.

In this book, the author tells you everything he learned from starting, growing, and selling CD Baby. All compressed into an entertaining and useful one-hour read.

“The best business book I’ve ever read” ~ Bill Gates
This business classic written by longtime New Yorker contributor John Brooks is an insightful and engaging look into corporate and financial life in America.

Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses.
By the end of this book, you will have learned how to harness the power of the Internet to make their entrepreneurial dreams come true. Step by step, Crush It! is the ultimate driver’s manual for modern business.

Do you want to leave your 9-5? Do you want to be your own boss? Are you an entrepreneur?
Dear Entrepreneur is an unmissable collection of candid and inspiring letters from business founders who have been there and done it or who are building successful businesses right now.

Entrepreneur Revolution is a master class in gaining an entrepreneurial mind-set, showing you how to change the way you think, the way you network, and the way you make a living. Successful entrepreneur Daniel Priestley will show you how to embrace the Entrepreneur Revolution and thrive in the new age.

Everybody needs an EVIL PLAN. Everybody needs that crazy, out-there idea that allows them to ACTUALLY start doing something they love, doing something that matters. Everybody needs an EVIL PLAN that gets them the hell out of the Rat Race, away from lousy bosses, away from boring, dead-end jobs that they hate. Life is short.

How to shift your company beyond being transactional to truly transform and even transcend business…forever. Evolved Enterprise is an illustrated journey for 21st century entrepreneurs ready to explore how greater purpose, joy and meaningful impact create fierce brand loyalty, marketplace leadership and deliver exceptional profits.

Need more appointments? Need more sales? Need more motivation? Need no-nonsense advice? Read this book.
Brad Burton takes us on a personal rollercoaster ride, from telling his employer to shove his job up his arse, £25,000 in debt and no income, to MD of a fast-growing national business.

This book provides essential information for anyone who wants to get out of the rat race to work as a free agent or start their own business. From the ins and outs of writing a business plan, to how to win customer loyalty, Geoff Burch in his usual provocative and anecdotal style gives the common sense advice you’ve been waiting for.

A common sense approach to growing a business.

“Making money is a knack, a knack that can be acquired. And if someone like me can become rich, then so can you – no matter what your present circumstances. Here is how I did it and what I learned along the way.” So writes Felix Dennis. He believes anyone of reasonable intelligence can become rich, given sufficient motivation and application.

Mark Cuban provides a catalogue of insider knowledge on what it takes to become a thriving entrepreneur. He tells his own rags-to-riches story of how he went from selling powdered milk and sleeping on friends’ couches to owning his own company and becoming a multi-billion dollar success story.

This book shares a story of successful start-ups, multi-million-pound rescues and family tragedy before focusing on the practical ‘how-to’ for you so you can take the steps needed to take your business from where it is now into multiples of profit.

Shattering the myth that you need money to make money, serial entrepreneur and millionaire Yanik Silver reveals the 11 X-Factors to turn your big idea into even bigger profits—without taking on debt, partnering with outside investors, or even writing a business plan.

This book features the original seven powerful methods that average people can use to make money on the Internet, and covers such topics as taking offline products online, niche marketing, successful Web-based business models, information marketing, affiliate programs, and more.

Why has Poke the Box become a cult classic?
Because it’s a book that dares readers to do something they’re afraid of. It could be what you need, too.
“A one-two punch! Half kick in the ass, half cheerleading encouragement.” ~ Steven Pressfield, The War of Art

Ready, Fire, Aim has what you need to succeed in your entrepreneurial endeavors.
Self-made multimillionaire and bestselling author Masterson outlines a focused strategy for guiding a small business through the four stages of entrepreneurial growth.

Many self-employed individuals work in isolation without help, guidance or support on how to conquer the many fears, issues and challenges that self-employment can present. Fraser shares his journey in self-employment and the many challenges he embraced and conquered in the early days of working for himself.

Rework is the perfect playbook for anyone who’s ever dreamed of doing it on their own.
“If given a choice between investing in someone who has read REWORK or has an MBA, I’m investing in REWORK every time. A must read for every entrepreneur.” ~ Mark Cuban, co-founder HDNet, owner of the Dallas Mavericks

You no longer need to work nine-to-five in a big company to pay the mortgage, send your kids to school and afford that yearly holiday. You can quit the rat race and start up on your own – and you don’t need an MBA or a huge investment to do it.

“The 4-Hour Workweek is a new way of solving a very old problem: just how can we work to live and prevent our lives from being all about work? A world of infinite options awaits those who would read this book and be inspired by it!” ~ Michael E. Gerber

From generating ideas to gaining your first paying customers, The 7 Day Startup is the bootstrapper’s bible for launching your next product.

Gerber walks you through the life of a business from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective: the guiding light of all businesses that succeed. Most importantly, he draws the vital, often overlooked distinction between working on your business and working in your business.

Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs – in companies of all sizes – a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

If you want to create the type of wealth that will change your life (I’m talking about $100,000+/per month here, not the typical guru swan song “make 10K a month” crap) you truly have to ditch the freaking 9-5, tear up the old plan, and get kicking on a new roadmap. I call it “Fastlane Entrepreneurship”. ~ M.J. DeMarco

The Millionaire Master Plan is a unique and fresh approach as to how you can not only get a sense of where you stand on the spectrum of personal wealth, but more importantly, how you can learn to ascend from your present state to a higher level.

The Millionaire Messenger reveals how everyday people can share their life’s lessons and advice with others and earn a fortune in the process. Author Brendon Burchard reveals a 10-step plan for making an impact and an income with what you know.

If you feel like a slave to your business rather than master of it, The Mindful Entrepreneur is for you.
Fusing proven, cutting-edge business strategy with powerful mindfulness practices, you’ll learn an immediately practical, holistic approach to achieving business success and personal fulfilment.

A framework for personal development, you’ll discover the tools, knowledge, and resources you need to reach your potential. Howes anchors each chapter with a specific lesson he culled from his greatness “professors” and his own experiences to teach you how to create a vision, develop hustle, and use dedication to reach your goals.

Why do we do what we do? Why do we exist? Learning to ask these questions can unlock the secret to inspirational business. Sinek explains what it truly takes to lead and inspire and how anyone can learn how to do it.

In Tycoon, Peter offers his personal insight into the qualities and skills he believes every successful entrepreneur possesses. His Ten Golden Rules provide key building blocks for turning your ideas into successful businesses.

As instructive as it is innovative, Unlabel will empower you to channel your creativity, find the courage to defy convention and summon the confidence to act and compete in any environment. It’s a bold and honest approach to building an authentic personal brand, and a roadmap for growing a start-up into a sustainable business.

This no-nonsense guide distills the most important lessons Sethi learned building his dorm room blog into an 8-figure-a-year company.
If you want to build a business that makes you an extra 5-figures a month, this book will show you how.

The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things. It starts by learning to ask the questions that lead you to find value in unexpected places.

In Automatic Wealth, self–made millionaire Michael Masterson draws upon his own experience and that of experts in the fields of retirement, investing, and real estate to offer you a complete program on achieving financial independence.

The title of this book speaks for itself and is the promise Jim makes to the reader: Do This. Get Rich!. Follow Jim’s guidelines and you will succeed as an entrepreneur. Period! You won’t get rich doing exactly what Jim did, so there are no hard and fast rules. Rather, this book contains a compass and a very detailed map.

Mark Homer became a financially free multi-millionaire businessman investor by the time he was in his early 30’s. In this unique book, he shows you in his renowned analytical, detailed and controversially sceptical nature how you can realistically achieve the low-cost high life for the long term, in the shortest possible timeframe.

Rich Dad Poor Dad tells the story of Robert Kiyosaki and his two dads, his real father and the father of his best friend, his rich dad, and the ways in which both men shaped his thoughts about investing. You don’t need to earn a high income to be rich, find out the difference between working for money and having your money work for you.

The greatest investment advisor of the twentieth century, Benjamin Graham taught and inspired people worldwide. Graham’s philosophy of “value investing”, which shields investors from substantial error and teaches them to develop long-term strategies, has made this book the stock market bible ever since its publication in 1949.

The bestselling The Millionaire Next Door identifies seven common traits that show up again and again among those who have accumulated wealth. Most of the truly wealthy in America don’t live in Beverly Hills or on Park Avenue-they live next door.

This book provides very simple but sound financial advice. If you’re struggling with your finances and want to get them under control, it’s worth a read.

From an ice cream van to Dragons’ Den – the autobiography of self-made multi-millionaire Duncan Bannatyne.
At 30, Duncan had no money. He saw a story about someone who had made himself a millionaire and decided to do the same. Five years later, he had done it; at the time of publication, he was worth £168 million.

This book will change how you think about what drives you to succeed. Compelling evidence combined with inspiring stories and insights will unlock a powerful new mindset that will instantly boost your performance and open your eyes to what it really takes to excel.

This uplifting and humorous little book provides a unique insight into the world of advertising. It is a quirky compilation of quotes, facts, pictures, wit and wisdom – all packed into easy-to-digest, bite-sized spreads.

The number one Sunday Times bestseller – the witty and energetically written autobiography of Chris Evans.
The story of how one council estate lad made good, really very good and survived – just about – to tell the tale…

Sunday Times Celebrity Book of the Year 2010.
This continues Chris’s story right where he left off in his first book, It’s Not What You Think. He was rich and famous and now owned his own radio station and media company. What could possibly go wrong?

The number 1 international bestselling autobiography of entrepreneur Sir Richard Branson.
Losing My Virginity is one of my favourite autobiographies. It’s a fun account of how Richard started his first business and grew it into the multinational corporation we know today. Plus, all of the excitement in between…

In Screw It, Let’s Do It, Richard shares the secrets of his success and the invaluable lessons he has learned over the course of his remarkable career. He also looks to the future and shares his plans to take his business and ideas to the next level.

“A refreshingly honest reminder of what the path to business success really looks like … It’s an amazing tale” ~ Bill Gates
A great read, you will not be disappointed.

Steve Jobs: The Exclusive Biography is the definitive portrait of the greatest innovator of his generation.
Bestselling author Walter Isaacson provides an extraordinary account of Jobs’ professional and personal life.

This is one of my favourite fiction books.
The story follows Santiago, a young shepherd, on a journey to realise his “Personal Legend.” It’s a beautiful parable that has inspired people all over the world to live their dreams.

Being brilliant, successful, and happy isn’t about dramatic change; it’s about finding out what really works for you and doing more of it! The authors lay out six common-sense principles that will ensure you focus on what you’re good at and become super brilliant both at work and at home.

The Motivation Manifesto is a pulsing, articulate, ferocious call to claim our personal power. World-renowned high-performance trainer Brendon Burchard reveals that humankind’s main motive is the pursuit of greater Personal Freedom.

If you’re feeling frustrated, demoralized, or stuck in a rut, this book can help you turn your problems into your most significant advantages. Along the way, it will inspire you with dozens of true stories of the greats from every age and era.

Alan Sugar was born in 1947 and raised on a council estate in Hackney. As a kid, he watched his dad struggle to support the family. This greatly impacted him, fueling a drive to succeed that would earn him a personal fortune.
This autobiography is forthright, funny, and sometimes controversial, like the man himself.

Daily inspiration for each day of the year (or when you need it).

Tony shares the lessons he has learned in business and life, from running a pizza business, through LinkExchange, Zappos, and more. Tony shows how a very different kind of corporate culture is a powerful model for achieving success and how by concentrating on the happiness of those around you, you can dramatically increase your own.

Can a good company become a great one and, if so, how? After a five-year research project, Collins concludes that good to great can and does happen. In this book, he uncovers the underlying variables that enable any type of organization to make the leap from good to great while other organizations remain only good.

Made to Stick is a book that will transform the way you communicate ideas.
It shows you the principles of successful ideas at work and how you can apply these rules to making your own messages “stick.”

This book is essential reading for coaches of all experience-levels and types and is of particular value for anyone looking to start a coaching business to short cut growing pains and quickly rise to become a high-level coach.

Communications coach Carmine Gallo has broken down the top TED talks and interviewed the most popular TED presenters to uncover the nine secrets of all successful TED presentations. Gallo provides a step-by-step method that makes it possible for anyone to deliver a TED-style presentation that is engaging, persuasive, and memorable.

A classic that’s well worth a read, even in our modern age. You will find that many of Sun Tzu’s principles can be applied to everyday life.

The Coaching Habit gives you seven questions and the tools to make them an everyday habit. Master them, and you’ll be able to work less hard and have more impact.

These 366 daily readings have been harvested from Drucker’s lifetime of work. At the bottom of each page, you will find an action point that spells out exactly how to put Drucker’s ideas into practice. It is as if the wisest and most action-oriented management consultant in the world is in the room, offering his timeless gems of advice.

The classic parable that started a worldwide movement.
Imparted with wit and grace, The Go-Giver is a heartwarming and inspiring tale that brings new relevance to the old proverb “Give and you shall receive.”

“Don’s commandments for business failure will teach you more about business success than a whole shelf full of books” ~ Bill Gates
Unlike most business books, this one is actually fun to read.

This book is for those who don’t want to be sheep and instead have a desire to do fresh and exciting work. If you have a passion for what you want to do and the drive to make it happen, there is a tribe of fellow employees, or customers, or readers, just waiting for you to connect them with each other and lead them where they want to go.

This book is the step-by-step guide every entrepreneur needs to build a business with the asset of working with virtual employees. Focusing on business growth, Ducker explains every detail you need to grasp, from figuring out which jobs you should outsource to finding, hiring, training, motivating, and managing virtual assistants.

Ryan walks you through exactly how he’s helped generate over $120 million dollars in revenue and 52,000 email subscribers per day in 23 different markets (and counting) using a slightly counter-intuitive methodology named the “Ask Method.” The book shows you how you can use the same process for yourself…in practically any market.

Buzzmarketing explores the six secrets of great word-of-mouth campaigns and shows how any company can thrive by pursuing a buzz-driven strategy rather than just hoping for a lucky break.

Content Machine outlines a strategy for using content marketing to build a 7 figure business with zero advertising. By teaching the fundamentals of content marketing, how to create great content and how to stand out from the crowd, it simplifies the otherwise challenging process of creating content with impact.

DotComSecrets is a shortcut. Inside you will find the actual playbook Russell and his team created after running thousands of tests and perfecting what works online.
Click here to get this book for free.

“Expert Secrets Is The Map That Will Allow You To Turn Your Specialized Knowledge, Talents and Abilities Into A Business That Will Work For You! This Is One Of The Shortcuts of The New Rich” ~ Robert Kiyosaki
Click here to get this book for free.

This book has become a classic in the field of business, revolutionising marketing for small businesses all over the world and creating a new way to understand market share and how to gain it. The “Sixteen Monumental Secrets of Guerilla Marketing” make this a worthy purchase.

This book explains step-by-step how entrepreneurs can use smarter marketing and joint ventures to generate maximum profits from minimum investments.

Whether you have been blogging for years or just a few weeks, How to Blog For Profit offers solid advice and practical action plans for creating an authentic, successful, and profitable blog.
It’s worth grabbing for the Pinterest strategy alone.

Jeff Walker, the creator of Product Launch Formula, shares his formula to sell almost anything online, build a business you love, and live the life of your dreams. Tiny home-based businesses have used this formula to produce launches that sold tens of thousands… hundreds of thousands… and even millions of dollars in just a few days.

This book is a recipe for ensuring demand outstrips supply for your product or service, and you have scores of customers lining up to give you money. It explains how to become oversubscribed, even in a crowded marketplace and provides practical tips alongside inspiring examples to alter your mindsets and get you bursting with ideas.

If you’re serious about taking yourself, your business, or your product to the next level, you can’t succeed without a platform. This is your chance to take out the guesswork, frustration, and wasted time/money that come with building yours the wrong way. Michael shares tried and true tactics that get results.

The 22 Immutable Laws of Marketing can mean the difference between success or failure for your product or company. Learn how to avoid the danger of ego and arrogance, the need to understand trends, and many other crucial marketing lessons. This book shows how to play by the rules and become a winner in your field.

Subscription is the key to increase cash flow, igniting growth and boosting the value of your company. Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 per cent of sales growth, The Automatic Customer will be your secret weapon.

The Power Of Why will give you keen insight into what customers really want in today’s marketplace. Step-by-step Richard Weylman illustrates how to change the way you position and promote your company and its products and services so that your value is clear and your company is distinct from all others.

An eye opening book about media manipulation. Ryan explains exactly how the media really works, shares his manipulator secrets and leaves you to choose what you do with the information.

This is a system that any author can immediately put in place to start building their platform. Whether you’re a seasoned author looking to step into the new publishing landscape, or you’re a brand new author, Your First 1000 Copies will give you the tools to connect with readers and sell more books.

There’s an old saying that if the first thing you do each morning is to eat a live frog, you’ll have the satisfaction of knowing that it’s probably the worst thing you’ll do all day. This book shows you how to zero in on the most challenging task of your day and get organised. You’ll not only get more done, but you’ll get the right things done.

Being an Essentialist is about a disciplined way of thinking. By applying a more selective criteria for what is essential, the pursuit of less allows us to regain control of our own choices so we can channel our time, energy and effort into making the highest possible contribution toward the goals and activities that matter.

Getting Things Done is a proven path for getting in control of your world, and maintaining perspective in your life. Much more than a set of tips for time management and organization, GTD is a total work-life management system that transforms overwhelm into an integrated system of stress-free productivity.

Based on the authors’ real-world experience coaching the world’s top executives, GOAL! presents a proven, step-by-step program for achieving any goal in your career or your life. The book’s unique 30-Day Goal Track and easy-to-follow worksheets will motivate you to take action and your goals and keep you disciplined to achieve them.

In the age of information overload, traditional time management techniques simply don’t cut it. How to be a Productivity Ninja provides a better way. It’s a fun, accessible and practical guide to staying cool, calm and collected, getting more done, and learning to love your work again.

This book unveils the principle of “Massive Action,” allowing you to blast through business clichés and risk-aversion while taking concrete steps towards your dreams. Find out where to start, what to do, and how to follow up each action with more action. Remove luck and chance from your business equation and lock in massive success.

This book redefines your “year” to be 12 weeks long. In 12 weeks, there just isn’t enough time to get complacent, and urgency increases and intensifies. The 12 Week Year creates focus and clarity on what matters most and a sense of urgency to do it now. In the end more of the important stuff gets done and the impact on results is profound.

The Now Habit offers a comprehensive plan to help readers lower their stress and increase their time to enjoy guilt-free play. Dr Fiore’s techniques will help any busy person start tasks sooner and accomplish them more quickly, without the anxiety brought on by the negative habits of procrastination and perfectionism.

Gary Keller has identified that behind every successful person is their ONE Thing. No matter how success is measured, personal or professional, only the ability to dismiss distractions and concentrate on your ONE Thing stands between you and your goals. The ONE Thing is about getting extraordinary results in every situation.

The War of Art identifies the enemy that every one of us must face, outlines a battle plan to conquer this internal foe, then pinpoints just how to achieve the greatest success. It emphasizes the resolve needed to recognize and overcome the obstacles of ambition and then effectively shows how to reach the highest level of creative discipline.

The author explains why some people thrive under pressure and others choke. He weighs the value of innate ability against that of practice, hard work and will. From sex to maths, from the motivation of children to the culture of big business, Bounce shows how competition provides a master key with which to unlock the mysteries of success.

This is a book about ten great ideas. Each chapter is an attempt to savour one idea that has been discovered by several of the world’s civilizations – to question it in light of what we now know from scientific research and to extract from it the lessons that still apply to our modern lives.

Influence, the classic book on persuasion, explains the psychology of why people say “yes” and how to apply these understandings. You’ll learn the six universal principles, how to use them to become a skilled persuader and how to defend yourself against them.

Why do smart people make irrational decisions every day? The answers will surprise you. In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds.

Have you ever wondered why some people seem to achieve wealth effortlessly while others work just as hard but still struggle financially? In this fresh and original book T. Harv Eker explains how you too can master the inner game of money so that you will not only achieve financial success but keep it once you have it.

Learn how to manage your thoughts and discover lifelong happiness. In this book, the author demonstrates how we can change everything in our lives – earn more money, meet new friends, get a new job – yet still feel dissatisfied. Happiness, he says, is not ‘out there’ but within, a state of mind that is independent of circumstance.

Conventional wisdom holds that if we work hard we will be more successful, and if we are more successful, then we’ll be happy. But recent discoveries in the field of positive psychology have shown that this formula is actually backward: Happiness fuels success, not the other way around.

The How of Happiness is a different kind of happiness book, one that offers a comprehensive guide to understanding what happiness is, and isn’t, and what can be done to bring us all closer to the happy life we envision for ourselves.

Learn eleven practical steps on how to limit choices to a manageable number, have the discipline to focus on those that are important and ignore the rest, and ultimately derive greater satisfaction from the choices you have to make.

In The Success Principles, Jack Canfield helps you get from where you are to where you want to be, teaching you how to increase your confidence, tackle daily challenges, live with passion and purpose, and realize all your ambitions.

In this book, Malcolm Gladwell explains and analyses the ‘tipping point’, that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire.
Very thought provoking.

This book reveals how our minds are tripped up by error and prejudice (even when we think we are being logical), and gives you practical techniques for slower, smarter thinking. It will enable to you make better decisions at work, at home, and in everything you do.

This is a great book on selling.
After he learned the world’s best sales techniques, Tom Hopkins applied his new skills and earned more than one million dollars in just three years. In this book, Hopkins shows how you can succeed in the profession of selling.

One truly great pitch can improve your career, make you a lot of money and even change your life. Success is dependent on the method you use, not how hard you try. “Better method, more money… Much better method, much more money” says Klaff. If you want to learn how to pitch, read this book.

I believe this is one of the best sales and marketing books ever written.
The Ultimate Sales Machine shows you how to tune up virtually every part of your business by spending just an hour per week on each impact area you want to improve – sales, marketing, management, and more.

Dramatically increase your ability to sell by learning how to control the mind of your prospect using 30 powerful psychological triggers to motivate, influence and persuade.

Stop and think about it. If you had started something new and worked on it every week since one year ago, what might you have been able to accomplish? Twelve months, after all, is plenty of time to start accruing success. In this book, Vic Johnson takes you through 52 weeks of learning, growing and encouragement towards achieving your goals.

A classic short book that contains a lot of simple wisdom.
The author describes this book as “A book that will help you to help yourself”, “A pocket companion for thoughtful people”, and “A book on the power and right application of thought.”

You are not doomed by your genes and hardwired to be a certain way for the rest of your life. You can create the reality they choose. Dr Joe Dispenza shares the knowledge to change any aspect of yourself, including the step-by-step tools to apply what you learn in order to make measurable changes in any area of your life.