• Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers by Geoffrey A. Moore
  • Also a favourite of Seth Godin
• If You Want to Write: A Book About Art, Independence, and Spirit by Brenda Ueland
• Inevitable Illusions: How Mistakes of Reason Rule Our Minds by Massimo Piattelli-Palmarini
• Influence: Science and Practice by Robert B. Cialdini
• Mastering the Dynamics of Innovation by James M. Utterback
• The Effective Executive: The Definitive Guide to Getting the Right Things Done by Peter F. Drucker
  • Also a favourite of Tim Ferriss and Jeff Bezos
• The Hockey Handbook by Lloyd Percival
• The Innovator’s Dilemma by Clayton M. Christensen
  • Also a favourite of Evan Williams, Max Levchin, Jeff Bezos, Mark Cuban, Malcolm Gladwell and Steve Jobs
• The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz
  • Also a favourite of Seth Godin
• Uncommon Genius: How Great Ideas are Born by Denise Shekerjian